Hands holding a gift wrapped in green fabric with a sprig of rosemary

Our Sustainable Stand Against Black Friday Overconsumption

November is here, and with it comes the annual retail crescendo known as Black Friday. It’s a day extended into over a month long promotion, synonymous with frenzied buying, impulse purchases, and deeply discounted goods—often leading to a surge in overconsumption and the environmental damage that comes with it.   At Greenfibres, we’re embracing Slow November: an antidote to fast-fashion culture, designed to encourage mindful, sustainable investment in clothing that truly lasts.

The Problem with the Black Friday Frenzy

Black Friday, and the extended sales period it inspires, is a perfect illustration of the fast-fashion business model. It thrives on encouraging you to buy more than you need, often at unsustainable prices that hide the true cost of production.  The environmental strain is huge.  Mass production, huge shipping volumes, and the sheer volume of textile waste created by garments worn only a handful of times put an enormous burden on the planet. Black Friday exacerbates this, driving demand for cheap, disposable items.  The steep discounts offered by large corporations create a race to the bottom, and often come at the expense of ethical labour practices and replacing quality natural fibres with plastic, synthetics and toxic chemical processes.  This model is simply not sustainable—for people or the planet.

We choose to champion durable, certified organic and ethical clothing that is kind to your skin and the environment. This commitment to quality and ethical sourcing means we can’t, and won’t, participate in the issues that define Black Friday.  a gift wrapped in brown paper and string with dried orange and cinnamon stick

A Sustainable Alternative: Slow November 

Instead of a fleeting, high-pressure sale, we’re inviting you to embrace the idea of Slow November—a month dedicated to thoughtful purchasing.   To make investing in lasting, sustainable clothing more accessible this month, we are offering 20% off all our organic and ethical clothing until the end of November.  Simply use the code SLOWING20 at the checkout to save*

This isn't an impulse opportunity; it’s a measured, month-long incentive for you to:

  1. Reflect:  What do you genuinely need? Choose items that will be worn for years, not weeks.

  2. Invest in Quality: Use the saving to choose a high-quality, ethically-made garment that will reduce your long-term environmental footprint. Our pieces are made to last, ensuring you buy less over time.

  3. Support a sustainable supply chain: Every purchase supports organic farming, non-toxic production, and ethical labour—the core values that define Greenfibres.hands holding a christmas gift wrapped in natural fabric

A Nuanced View on Sales and Small Brands

While overconsumption is an issue, we also recognise that sales can be an important bridge to sustainable consumption.  As an ethical brand, we understand that year-end sales can be crucial for cash flow, especially when competing in a crowded marketplace. High-quality, sustainable clothing is an investment, and a considered discount can make ethical choices more accessible to conscious shoppers.   So don't boycott Black Friday entirely - there are genuine, authentic offers from sustainable and responsible businesses, under the Black Friday banner.  Hunt them out, and wherever possible support them over the mass consumption pushed by unethical brands. 

This November, let’s choose intention over impulse. Let’s choose the planet over fast fashion.

Ready to make a mindful purchase that lasts?  Explore our collection of mens and womens clothing, and use the discount to choose your next long-lasting, organic item. 

*Please refer to our terms & conditions for full details